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Grayson · 2022年04月30日

halo effect

NO.PZ2018101901000021

问题如下:

The halo effect, which may be evident in FMP’s assessments of a company with a history of high revenue growth, is a form of which behavioral bias?

选项:

A.

Endowment

B.

Representativeness

C.

Regret aversion

解释:

B is correct.

Representativeness refers to the tendency to adopt a view or forecast based on individual information or a small sample, as well to use simple classifications. The halo effect is an example of representativeness, because FMPs extend an overall favorable evaluation to an investment (e.g., a “good company”) based on one or few characteristics (e.g., a “visionary CEO”).

解释当中的“ The halo effect is an example of representativeness, because FMPs extend an overall favorable evaluation to an investment (e.g., a “good company”) based on one or few characteristics” 红色字体是halo effect 本身就具有的特点吗? 所以答案才是representative bias?

1 个答案

Kiko_品职助教 · 2022年05月04日

嗨,从没放弃的小努力你好:


是的,你的理解是对的。光环效应就是自带滤镜,比如一家具有良好成长记录的公司,我们通常会给他一个超过他价值的更高的预期。或者解释中说的,一家公司有一个有远见得CEO,我们就基于这一个特点就觉得这家公司总体情况都很好,这就是典型的代表性偏差,基于过去得一个简单片面的观点或主观印象做判断。

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