NO.PZ2015122802000148
问题如下:
Which of the following industries is most likely to be considered to have the lowest barriers to entry?
选项:
A. Oil services.
B. Confections and candy.
C. Branded pharmaceuticals.
解释:
A is correct.
The oil services industry has medium barriers to entry because a company with a high level of technological innovation could obtain a niche market in a specific area of expertise.
考点:Competitive Analysis
这里在问进入门槛,列出的三个中只有油田服务业技术含量最低(买一个钻井就可以开展),不像制药、糖果类需要很高的生产技术,现有市场已经形成垄断(大型制药厂像GSK或糖果类雀巢、太古),新进入者很难立足。因此相比之下油田服务业不能通过专业化经营而取得更多的利润。答案里就是说油田服务业,相比BC来说进入门槛更低,但是拥有更高的技术创新的油田公司能够可以在一些专业领域获得利基市场(通过专业化经营而获取更多的利润)。
这道题,何老师讲过类似的,讲义P174,说糖果和食品是最没有技术含量的!