emotional bias

嗨，爱思考的PZer你好：

emotionally biased 和 cognitive biased 投资者，都可以教育或者建议，只是方向和重心不同

请参考原版书 P117 Step 3 的最后两句：

当向有 emotionally biased 的投资者提供建议时，顾问应着重解释正在创建的投资方案如何影响诸如财务安全、退休或未来几代人的问题，而不是专注于标准偏差和夏普比率等定量细节。量化衡量指标对有 cognitively biased 的投资者来说效果更好

"When advising emotionally biased investors, advisers should focus on explaining how the investment program being created affects such issues as financial security, retirement, or future generations rather than focusing on such quantitative details as standard deviations and Sharpe ratios. Quantitative measures work better with cognitively biased investors."

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就算太阳没有迎着我们而来，我们正在朝着它而去，加油！