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soup · 2021年05月10日

availability bias

availability bias means one draws his conclusion based on whatever info that is easier when comes to mind. Based on this definition, I dont think Emma has any behavior that fits it. Am I missing anything?


1 个答案

郭静_品职助教 · 2021年05月12日

嗨,努力学习的PZer你好:


Availability bias is an information-processing bias in which people take a mental shortcut when estimating the probability of an outcome based on how easily the outcome comes to mind. Easily recalled outcomes are often perceived as being more likely than those that are harder to recall or understand. For example, more recent events or events in which the investor has personally been affected are likely to be assigned a higher probability of occurring again, regardless of the objective odds of the event actually occurring.

In this case,Young is an orphan at eight and experienced childhood financial hardships. This unfortunate childhood has become a nightmare for her, and it is easily for her to recall the past. Strong emphasis on retirement security and her desire to avoid losing money both could be driven by her strong memories of her childhood financial hardships.

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