问题如下:
Nespresso’s coffee maker division is the market leader in its sector and has very few competitors. Given the strong branding established by the market leaders, the cost of entering the industry is high. But Jacques anticipates that inexpensive Capsule coffee machine may become substitutes for Nespresso’s coffee machine. Using Porter’s five forces analysis, which of the following competitive factors is likely to have the greatest impact on Nespresso’s coffee maker pricing power?
选项:
A. Threat of entry barriers
B. Threat of substitutes
C. supplier’s pricing power is strong
解释:
B is correct.
考点:Scenario Analysis and Sensitivity Analysis,Other Considerations
解析:B是正确的。便宜的胶囊咖啡机是传统咖啡机的替代品,并可能对Nespresso咖啡机定价权产生越来越大的影响。
记得之前老李说过,题目问“impact”,意思是问负面影响。那供应商的议价能力强,对Nespresso也是一个负面影响吧?