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猫猫Tina🐬🐠 · 2020年08月18日

问一道题:NO.PZ2018091702000023

问题如下:

Sophia is a senior manager of a plastic manufacturing corporation, 60-year-old. She has an investment portfolio with $600,000, and 75% is invested in her employer’s stocks. She is cautious and worried about future stock market, therefore, she invests only in which she is familiar with. In her risk tolerance questionnaire, she expresses low risk tolerance and wants to maintain the current value of her assets.

The most effective way to advise Sophia would be:

选项:

A.

show her details, such as how to choose stocks by volumes and trend.

B.

report the underperformed and outperformed stocks regularly.

C.

gain her trust and give "big picture" advice.

解释:

C is correct.

考点识别投资者类型以及如何沟通

解析Sophia属于passive preserver对于这一类型的客户无需提供详细的指标分析因为知道得越多她反而越紧张获得Sophia的信任然后提供一些宽泛的建议告诉她如何实现目标,是最有效的方法

老师,我想问下,答案B适合哪类客户呀

靴靴

1 个答案

Olive_品职助教 · 2020年08月19日

嗨,爱思考的PZer你好:


B选项书上并没有明确的原文,从教材的角度,可能更适合用来与II型客户沟通。但是我认为对于其他的客户也并不是不能用,只是B选项缺乏针对性,我们考试的时候肯定是考查每个类型客户的特点,和针对这些特点去做的工作。B选项是没有特别针对某个问题的,不管跟什么客户,report regularly都是可以的,所以这里才不选B的。


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