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Cindy · 2020年08月17日

问一道题:NO.PZ2018091702000023 [ CFA III ]

问题如下:

Sophia is a senior manager of a plastic manufacturing corporation, 60-year-old. She has an investment portfolio with $600,000, and 75% is invested in her employer’s stocks. She is cautious and worried about future stock market, therefore, she invests only in which she is familiar with. In her risk tolerance questionnaire, she expresses low risk tolerance and wants to maintain the current value of her assets.

The most effective way to advise Sophia would be:

选项:

A.

show her details, such as how to choose stocks by volumes and trend.

B.

report the underperformed and outperformed stocks regularly.

C.

gain her trust and give "big picture" advice.

解释:

C is correct.

考点识别投资者类型以及如何沟通

解析Sophia属于passive preserver对于这一类型的客户无需提供详细的指标分析因为知道得越多她反而越紧张获得Sophia的信任然后提供一些宽泛的建议告诉她如何实现目标,是最有效的方法

请问如何看出要从性格分类来解决这道问题呢?我想的是,他只投公司的股票,那不是availability bias吗,是cognitive bias, 所以应该教育她

1 个答案

Olive_品职助教 · 2020年08月18日

嗨,努力学习的PZer你好:


首先并不是投自己公司的股票就一定是availability bias,或者说不仅仅是availability bias,还可能有其他的bias。从题干里这句话“She is cautious and worried about future stock market, therefore, she invests only in which she is familiar with. ”能看出来这个客户更多的是对未来担心,所以有overconfidence,这是偏emotional的。

其次这道题除了bias,还提到了客户的risk tolerance,她的投资很保守,同时risk tolerance低,联系我们学过的知识点就能想到她是一个passive preserver。从这个层面也能看出来客户的bias还是偏emotional的。


这道题涉及到的教材内容我贴在下面供你参考:


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加油吧,让我们一起遇见更好的自己!


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