问题如下:
Peter uses a market growth and marketshare approach to model individual product lines or business segments, and then aggregate the individual projections to arrive at a forecast for the overall company because the sum of forecast segment revenue equals the segment market size multiplied by the market share for all segments.According to the information above, which of the following approaches does peter use?
选项:
A.Top-down analysis
Bottom-up analysis
Hybrid analysis
解释:
C is correct. Hybrid analysis combines elements of both top-down and bottom-up analysis.
是这里aggregate the individual projections 体现了 bottom-up么?