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兔小兔 · 2020年05月14日

问一道题:NO.PZ2018103102000153

问题如下:

Peter uses a market growth and marketshare approach to model individual product lines or business segments, and then aggregate the individual projections to arrive at a forecast for the overall company because the sum of forecast segment revenue equals the segment market size multiplied by the market share for all segments.According to the information above, which of the following approaches does peter use?

选项:

A.

Top-down analysis 


B.

Bottom-up analysis  


C.

Hybrid analysis  

解释:

C is correct. Hybrid analysis combines elements of both top-down and bottom-up analysis.

是这里aggregate the individual projections 体现了 bottom-up么?

1 个答案
已采纳答案

Debrah_品职答疑助手 · 2020年05月15日

同学你好,你理解的是对的。

Top-down:Peter使用市场增长和市场份额的方法来建立单个产品线或业务部门的模型,而分析师从市场增长率和市场份额角度开始分析就是典型的Top-down。

Bottom-up:Peter用每个产品线的市场份额乘以市场规模得到每个产品线的revenue,加总得到公司整体revenue,这是bottom-up。