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Allez😃Sea · 2020年04月27日

问一道题:NO.PZ2018062003000066

问题如下:

Being a monopoly in the market, Googge,Inc. recently carrys out its market study and finds that the price elasticity of demand is 1.8. If the marginal cost is $30 and the average cost is $50, its price is most likely to be:

选项:

A.

$30.

B.

$50.

C.

$68.

解释:

C is correct

When MR = MC, the firm can achieve maximized profits. Because MR =P(1-1/|E|) we can draw the equation:

$30 = P[1 – (1/1.8)] = P × 0.444

P = $68

考题:利润最大化

解析:本题直接考察利润最大化,

直接套用公式,MR =P(1-1/|E|),代入数据得:

$30 = P[1 – (1/1.8)] = P × 0.444,反解得到P

P = $68

老师,这题为什么P不是直接等于ATC?

1 个答案

源_品职助教 · 2020年04月27日

嗨,爱思考的PZer你好:


因为在 monopoly 市场环境里,P等于ATC不是厂商实现利润最大化的表要条件。

必要条件是MR=MC


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