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finger · 2020年03月19日

问一道题:NO.PZ2018103102000153

问题如下:

Peter uses a market growth and marketshare approach to model individual product lines or business segments, and then aggregate the individual projections to arrive at a forecast for the overall company because the sum of forecast segment revenue equals the segment market size multiplied by the market share for all segments.According to the information above, which of the following approaches does peter use?

选项:

A.

Top-down analysis 


B.

Bottom-up analysis  


C.

Hybrid analysis  

解释:

C is correct. Hybrid analysis combines elements of both top-down and bottom-up analysis.

这里不是把一个公司分开了很多各不同的业务模块分析吗? 哪里体现了TOP DOWN??

1 个答案

maggie_品职助教 · 2020年03月20日

嗨,从没放弃的小努力你好:


题干说了:Peter使用市场增长和市场份额的方法来建立单个产品线或业务部门的模型,而分析师从市场增长率和市场份额角度开始分析就是典型的自上而下。请看讲义395页:(李老师在这里也专门强调过)

 


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努力的时光都是限量版,加油!