问题如下:
Market competitors are least likely to use advertising as a tool of differentiation in an industry structure identified as:
选项:
A.monopoly.
B.perfect competition.
C.monopolistic competition.
解释:
B is correct.
The product produced in a perfectly competitive market cannot be differentiated by advertising or any other means.
考点:市场结构
完全竞争市场,产品都是同质的,没有差异,厂商通过广告宣传只会徒劳增加成本,所以B入选。
寡头以及垄断竞争市场上厂商生产的产品有一定的差异,所以厂家可以通过广告提高市场占有率。
A Monopoly指的是Pure Monopoly吧,就一个厂商哪儿来competitor呢?