问题如下:
1. Which of the following statements regarding the three team members' assumptions shown in Exhibit I is most accurate?
选项: Myers and Conway are using a top-down
approach, while Dominguez is using a bottom-up approach.
Conway is using a top-down approach, and Myers is using a bottom-up approach.
C.No member of the team is using a strictly bottom-up approach.
解释:
1.C Myers is using a -growth relative to GDP growth- approach, which is top-down. Conway is using a market growth and market share approach, which is also top-down. Dominguez is using both a -growth relative to GDP- and historic data for Retail Inc.,which is a hybrid approach.
请问Dominguez的描述为什么是hybrid analysis?没有考察公司的具体条线、部门。