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FrankSun · 2019年11月18日

问一道题:NO.PZ2015122802000149

问题如下:

With respect to competitive strategy, a company with a successful cost leadership strategy is most likely characterized by:

选项:

A.

a low cost of capital.

B.

reduced market share.

C.

the ability to offer products at higher prices than competitors.

解释:

A  is correct.

Companies with low cost strategies must be able to invest in productivity improving equipment and finance that investment at a low cost of capital. Market share and pricing depend on whether the strategy is pursued defensively or offensively.

老师,这个考的是哪个知识点呢

1 个答案

maggie_品职助教 · 2019年11月19日

这就是咱们讲义上的例题,请看175-176的讲义。