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PaisleyPPx · 2019年11月18日

问一道题:NO.PZ2015122802000141

问题如下:

In which of the following life-cycle phases are price wars most likely to be absent?

选项:

A.

Mature.

B.

Decline.

C.

Growth.

解释:

C  is correct.

The growth phase is not likely to experience price wars because expanding industry demand provides companies the opportunity to grow even without increasing market share. When industry growth is stagnant, companies may only be able to grow by increasing market share, e.g., by engaging in price competition.

老师 可不可以这样理解 在成长期的企业 由于生产仍未成熟 往往会有供不应求的情况 所以不容易打价格战。

但是 为什么成熟的企业容易打价格战呢?

1 个答案

maggie_品职助教 · 2019年11月20日

你的第一句话是正确的,就是因为到了成熟阶段,市场需求逐渐饱和,开始供大于求,所以出现价格战。请见讲义160页:



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