NO.PZ2024030503000098
问题如下:
Question If the price elasticity of demand for a product is 0.8 and its unit cost remains constant, a 10% increase in its selling price will most likely result in:选项:
A.no change in cost of sales. B.a decrease in volume of 8%. C.an increase in revenue of 8%.解释:
Solution-
Incorrect because the impact of higher prices on volume depends on the price elasticity of demand (i.e., how the quantity demanded varies with price). Since volumes will decline, cost of goods sold will also decline.
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Correct because the impact of higher prices on volume depends on the price elasticity of demand (i.e., how the quantity demanded varies with price). Price elasticity of demand gives the impact to volume, and not total revenues, for a given level of price increases. Furthermore, Analyst A expects price elasticity of 0.8, indicating that volume will fall by 8 percent given the 10 percent retail price increase.
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Incorrect because the impact of higher prices on volume depends on the price elasticity of demand (i.e., how the quantity demanded varies with price). Price elasticity of demand gives the impact to volume, and not total revenues, for a given level of price increases.
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