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rmhamei · 2024年10月18日

没看懂题干和答案,能翻译一下吗

NO.PZ2023100701000006

问题如下:

The CEO of a large law firm is concerned about a new mobile application that uses algorithms to auto-complete legal forms and questions in discovery and provides recommendations for small-claims matters at a much lower cost than a traditional law firm charges. As a result, the CEO is contemplating whether the firm should develop and launch its own branded application, which would affect its short-term profitability but maintain its existing customer base, or give up market share to focus on more complex claims with higher profitability. This scenario is an example of:

选项:

A.

defensiveness.

B.

innovator’s dilemma

C.

sustaining innovation

解释:

B is correct. The described mobile application represents a fundamental change in the business model of a law firm. The application is a disruptive, not sustaining, innovation, as it brings new entrants into the market but with a very different value proposition. The CEO’s decision represents the “innovator’s dilemma”: the firm can either invest in the disruptive innovation, speeding the decline of its existing business but not losing market share, or ignore the innovation and lose market share while continuing to generate strong profits in the near term.

如题没看懂题干和答案,能翻译一下吗

1 个答案

王园圆_品职助教 · 2024年10月18日

同学你好

题干翻译如下:一家大型律师事务所的首席执行官对一种新的移动应用程序感到担忧。该应用程序使用算法自动填写法律表格和证据开示中的问题,并以 比传统律师事务所收费低得多的成本 为小额索赔事务提供建议。因此,首席执行官正在考虑自己公司是否应该 1. 开发和推出自己的品牌应用程序——虽然这可能会影响公司短期盈利能力但能保持其现有客户群;2. 或者放弃这部分市场份额以专注于具有更高盈利能力的更复杂的索赔市场。

题目问以下哪个选项就是上面描述的具体体现

A defensiveness是形容一个公司受经济周期的影响程度的——如果是防御性企业,就是无论经济如何波动,营收和利润都不会受太多影响,本题明显公司受到了外部影响,所以错

CSustaining innovation是一种创新的形式,是指不改变产品的原有功能,只是做一些改进,而不是做一个彻底颠覆原产品的新东西,本题并不是对公司简单的产品升级而是有两个选择的,所以C错

B innovator’s dilemma就是创新者的两难境地,对应的是一种打破旧传统的巨大的创新,你看以下第一页讲义关于innovator‘s dilemma的描述,和题干“which would affect its short-term profitability but maintain its existing customer base, or give up market share to focus on more complex claims with higher profitability”几乎就是一样的描述,就是公司面临用新产品取代旧产品,还是依然保留旧产品的一个抉择——这种两难的选择,就是典型的dilemma



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