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ditto · 2024年10月05日

为什么不选C

NO.PZ2023100701000006

问题如下:

The CEO of a large law firm is concerned about a new mobile application that uses algorithms to auto-complete legal forms and questions in discovery and provides recommendations for small-claims matters at a much lower cost than a traditional law firm charges. As a result, the CEO is contemplating whether the firm should develop and launch its own branded application, which would affect its short-term profitability but maintain its existing customer base, or give up market share to focus on more complex claims with higher profitability. This scenario is an example of:

选项:

A.

defensiveness.

B.

innovator’s dilemma

C.

sustaining innovation

解释:

B is correct. The described mobile application represents a fundamental change in the business model of a law firm. The application is a disruptive, not sustaining, innovation, as it brings new entrants into the market but with a very different value proposition. The CEO’s decision represents the “innovator’s dilemma”: the firm can either invest in the disruptive innovation, speeding the decline of its existing business but not losing market share, or ignore the innovation and lose market share while continuing to generate strong profits in the near term.

B和C 区别没有搞清楚

1 个答案
已采纳答案

王园圆_品职助教 · 2024年10月05日

同学你好,请看以下讲义截图对于B和C的描述

首先,sustaining强调的是对现有产品的提升和改善,也就是不会导致现有产品消失的一种创新

而innovator’s dilemma则对应的是一种打破旧传统的巨大的创新,你看讲义关于innovator‘s dilemma的描述,和题干“which would affect its short-term profitability but maintain its existing customer base, or give up market share to focus on more complex claims with higher profitability”几乎就是一样的描述,就是公司面临用新产品取代旧产品,还是依然保留旧产品的一个抉择——这种两难的选择,就是典型的dilemma


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