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yanan · 2024年09月29日

为什么只需要是前面几个数字相加呢

NO.PZ2023100905000040

问题如下:

The treasurer of a regional bank is concerned that the bank may not be properly compensated for the services it provides to its depositors and asks a manager toassess a price for these services. The manager applies cost-plus pricing for all depository services and uses the following data for pricing the automated teller machine (ATM) service:

Operating expense per ATM visit: USD 0.25

Estimated overhead cost allocated per ATM visit: USD 0.35

Profit required per ATM visit: USD 0.05

The bank’s target return on capital: 15%

What is the correct amount for the bank to charge per ATM visit according to the cost-plus pricing model?

选项:

A.

USD 0.30

B.

USD 0.65

C.

USD 0.70

D.

USD 0.74

解释:

B is correct. Based on a cost-plus pricing formula, the price to be charged per ATM visit is USD 0.65 = 0.25 + 0.35 + 0.05

A is incorrect. This includes only the operating expense per ATM visit and profit per ATM visit. It neglects to add in the estimated overhead per ATM visit.

0.25 + 0.05 = 0.30

C is incorrect. This includes an additional return on bank capital fee to the estimated overhead per ATM visit (0.15 x 0.35), which is already captured through the required profit per ATM visit.

0.65 + 0.0525 = 0.7025

D is incorrect. This includes an additional return on bank capital fee to the estimated overhead per ATM visit and to the operating expense fee per ATM visit (0.15 x (0.35 + 0.25)), which is already captured through the required profit per ATM visit.

0.65 + 0.09 = 0.74

15% return这个数据为什么没用上

1 个答案

pzqa39 · 2024年09月29日

嗨,努力学习的PZer你好:


其实这道题很简单,题目中的银行经理使用的是成本加成模型。首先,他们确定了每次ATM使用的运营费用和分摊的间接管理费用,然后加上一个固定的利润,最终得出银行每次ATM使用应该收取的价格。

成本:每次ATM使用的直接运营费用是0.25美元,分摊的管理费用是0.35美元。

利润加成:经理需要每次ATM使用获得0.05美元的利润。

最终价格:根据成本加成模型,最终价格就是0.25美元 + 0.35美元 + 0.05美元 = 0.65美元。

这个15%放在这里是迷惑人的,比如(0.15 x (0.35 + 0.25))就体现了对银行资本回报的额外费用,如果把这个当成利润加成,那就错了,因为题目已经告诉我们用0.05了,不需要自己再额外的计算,C和D都是因为用15%做了额外的计算所以是错误选项。

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