karweillas · 2024年08月10日
* 问题详情，请 查看题干
NO.PZ202209270100000301
问题如下：
Using Porter’s five forces analysis, which of the following competitive factors is likely to have the greatest impact on Omikroon’s petrol scooter pricing power?
选项：
A.Rivalry B.Threat of substitutes C.Threat of new entrants解释：
B is correct. Small, inexpensive, imported petrol-fueled motorcycles are substitutes for petrol scooters and could increasingly have an impact on Omikroon’s petrol scooter pricing power.
Rivalry这里不是指竞争的意思吗？为什么不对呢？
王园圆_品职助教 · 2024年08月10日
同学你好，rivalry在五力模型里，是指的本来在行业内的现有竞争对手
本题对应的题干内容是这段“Omikroon’s petrol scooter division is the market leader in its sector and has two competitors.Omikroon’s petrol scooters have a strong brand-name and a well-established distribution network. Given the strong branding established by the market leaders, the cost of entering the industry is high. But Fromm anticipates that inexpensive imported small petrol-fueled motorcycles may become substitutes for Omikroon’s petrol scooters.”——注意粉色字，题目说了，一个motorcycle有可能会“替代"这个scooter,所以这个公司面对的不是行业现有竞争对手的威胁，而是替代品威胁
