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珈柠 · 2024年08月09日

CFA|

NO.PZ2023040301000178

问题如下:

The CEO of a large law firm is concerned about a new mobile application that uses algorithms to auto-complete legal forms and questions in discovery and provides recommendations for small-claims matters at a much lower cost than a traditional law firm charges. As a result, the CEO is contemplating whether the firm should develop and launch its own branded application, which would affect its short-term profitability but maintain its existing customer base, or give up market share to focus on more complex claims with higher profitability. This scenario is an example of:

选项:

A.

Defensiveness

B.

Innovator’s dilemma

C.

Sustaining innovation

解释:

B is correct. The described mobile application represents a fundamental change in the business model of a law firm. The application is a disruptive, not sustaining, innovation, as it brings new entrants into the market but with a very different value proposition. The CEO’s decision represents the “innovator’s dilemma”: the firm can either invest in the disruptive innovation, speeding the decline of its existing business but not losing market share, or ignore the innovation and lose market share while continuing to generate strong profits in the near term

请问AC选项分别是什么意思?

1 个答案
已采纳答案

王园圆_品职助教 · 2024年08月09日

同学你好,请看以下讲义截图蓝色部分

A defensiveness是形容一个公司受经济周期的影响程度的——如果是防御性企业,就是无论经济如何波动,营收和利润都不会受太多影响

CSustaining innovation是一种创新的形式,是指不改变产品的原有功能,只是做一些改进,而不是做一个彻底颠覆原产品的新东西


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