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Olivia.W🌸 · 2024年07月11日

溢价高怎么会是RISK呢?公司不是赚吗

NO.PZ2023100701000009

问题如下:

Which of the following is most likely a risk of executing a differentiation competitive strategy?

选项:

A.

pricing premiums become too high

B.

larger competitors outcompete on price

C.

a desire for premium-ization among customers

解释:

A is correct. The risks of a differentiation strategy include imitation by competitors, buyers becoming sophisticated and no longer demanding level of service, and pricing premiums becoming too high for customers to beat; such a strategy may also preclude high market share, as customers value exclusivity. B relates to a focus strategy, while C relates to a cost leadership strategy

溢价高怎么会是RISK呢?公司不是赚吗

1 个答案

王园圆_品职助教 · 2024年07月11日

同学你好,风险和收益永远师并存的啊

一个公司确实通过提供差异化的产品,同时跟客户收取更高的溢价是可以获利的,但是前提是客户要愿意真的为了这个差异化的产品付钱啊

所以一旦一个公司这个溢价过高,就可能面临客户觉得溢价太高不值得不买账的情况——没有客户买的产品,那你溢价再高卖不出去还有啥用呢