这里案例总结的两点没有看明白,请老师解释一下 00:00 (1X)
王暄_品职助教 · 2024年04月29日
案例总结的两点都是原版书案例的缩减,因此没有上下文可能会难以理解。
这两点对应的原文如下:(出现在框架图上的句子我已经标红了)
Lynn Moody is an investment officer at the Lester Trust Company (LTC). She has stewardship of a significant number of individually managed taxable accounts. In addition to receiving quarterly written reports, about a dozen high-net-worth individuals have indicated to Moody a willingness to receive communications about overall economic and financial market outlooks directly from her by way of a social media platform. Under the direction of her firm’s technology and compliance departments, she established a new group page on an existing social media platform specifically for her clients. In the instructions provided to clients, Moody asked them to “join” the group so they may be granted access to the posted content. The instructions also advised clients that all comments posted would be available to the public and thus the platform was not an appropriate method for communicating personal or confidential information.
Six months later, in early January, Moody posted LTC’s year-end “Market Outlook.” The report outlined a new asset allocation strategy that the firm is adding to its recommendations in the new year. Moody introduced the publication with a note informing her clients that she would be discussing the changes with them individually in their upcoming meetings. One of Moody’s clients responded directly on the group page that his family recently experienced a major change in their financial profile. The client described highly personal and confidential details of the event. Unfortunately, all clients that were part of the group were also able to read the detailed posting until Moody was able to have the comment removed.
Comment: Moody has taken reasonable steps for protecting the confidentiality of client information while using the social media platform. She
provided instructions clarifying that all information posted to the site would be publically viewable to all group members and warned against using this method for communicating confidential information. The accidental disclosure of confidential information by a client is not under Moody’s control. Her actions to remove the information promptly once she became aware further align with Standard III(E). In understanding the potential sensitivity clients express surrounding the confidentiality of personal information, this event highlights a need for further training. Moody might advocate for additional warnings or controls for clients when they consider using social media platforms for two-way communications.
这个案例描述了一个关于投资顾问如何使用社交媒体与客户沟通的案例,并讨论了在保护客户机密信息方面的注意事项。以下是对这段文字的详细解释:
1、背景介绍:
2、客户沟通指导:
3、事件发生:
4、评论与分析:
总的来说,这段文字通过一个实际案例讨论了如何在社交媒体上保护客户机密信息的重要性,以及当发生意外泄露时应如何应对。