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James · 2024年01月21日

这道题的考点?

* 问题详情,请 查看题干

NO.PZ202310070100000105

问题如下:

When conducting company analysis, which of the following is least relevant to determining a company’s business model?

选项:

A.

Company annual report describing the firm’s product lines

B.

Comments by management about competing products and substitutes

C.

Industry white papers regarding the company’s product pricing strategy

解释:

B is correct. Competing products and substitutes are analyzed in Porter’s Five Forces. This analysis is usually performed to better understand a company’s industry and its competitive positioning. Management comments are unlikely to guide the analyst to better understand the company’s business model.
A and C are incorrect, because both are relevant sources for an analyst in determining the company’s business model.

这种题目是不是太偏了呀?

1 个答案

王园圆_品职助教 · 2024年01月21日

同学你好,关于business model的题目是今年新增的考点,考到的可能性还是很高的哦

本题的考点并不是这些信息在哪个报告找到,而是关于商业模式到底需要知道哪些信息

请看以下讲义截图

第一页截图黄色部分相当于是选项C,而蓝色画线部分则相当于选项A

至于B选项的关于竞争者的内容,则没有在表格中提及,所以应该选B

另外,本题基础班老师上课也是有特意再强调一下的,请看截图第三页就是本题,所以建议同学还是好好掌握一下

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