NO.PZ2022120702000035
问题如下：
Lemon is a Japanese telecommunications company which recently acquired a local company, TTN, that manufactures smart phones, in an effort to integrate vertically and provide clients with a better offer. A significant part of Lemon’s clientele acquisition strategy is a focus on older individuals, and it wants to provide them with phones that better address their needs.
TTN, unlike most of its peers, owns the manufacturing plants which supply parts for its phones. 80% of TTN’s manufacturing personnel are contractors, while the industry average is 40%. Two years ago, TTN was subject to a non-governmental organisation (NGO) campaign requesting that it offered contractors working conditions and pay similar to that of employees. TTN agreed to most of the NGO’s requests.
Which social mega trend is most likely to affect Lemon's revenues?
选项：
A.TTN is most likely to benefit from increased demand from offshoring as globalisation increases.
B.Costs will decrease as manufacturing jobs are cut due to increased automation.
C.The innovation of additional services demanded by an older clientele that lives longer.
D.Increase in social media will naturally lead to increased advertisement sale by TTN.
解释：
Lemon的客户获取策略的一个重要组成部分是关注老年人，它希望为他们提供能够更好满足老年人需求的手机。正是由于Lemon的重点目标客户就是老年人，而人口老龄化是当今社会大趋势之一，C选项针对这一个趋势的服务创新将会给Lemon的未来收入带来重大影响。其他三个选项涉及的社会趋势对Lemon的影响没有C选项的影响直接明显。A和B为什么错呢．？也是社会大趋努带来的影响啊
