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Olivia.W🌸 · 2023年11月06日

COGS为什么这么算?没看懂?operating cost不是cogs吧?

NO.PZ2023100701000017

问题如下:

An analyst predicts that if a company’s technological developments are a success, the company’s operating costs will be reduced by 15%. As a result of the reduction in costs, the company will reduce the average selling price of its products by 5% and the volume of sales will increase by 8%. The company’s current gross profit margin is 40%. If technological developments occur, the company’s gross
profit margin will be
closest to:

选项:

A.

44.8%

B.

46.3%

C.

47.5%

解释:

B is correct.
Sales = 100(0.95)(1.08) = 102.6
Cost of sales = 60(0.85)(1.08) = 55.1
Gross profit = 102.2 - 55.1 = 47.5
Gross profit margin = 47.5/102.6 = 46.3%

COGS为什么这么算?没看懂?operating cost不是cogs吧?

1 个答案

王园圆_品职助教 · 2023年11月07日

同学你好,首先,这道题目对COGS的表达确实非常不好,表达的不够精准

但是,这是原版书的题目,所以同学可能还是需要习惯一下这种表达方式,因为原版书相对还是更接近考试真题的

从这句话”the company’s operating costs will be reduced by 15%. As a result of the reduction in costs, the company will reduce the average selling price of its products by 5% and the volume of sales will increase by 8%. “结合答案可以倒推,其实这里的operating cost的意思就是指每生产一个产品所花费的直接成本——所以答案中的0.85就是指的每个产品成本为原来成本的0.85的意思

所以题目这里计算COGS,其实是假设原来的sales是100,那么由”The company’s current gross profit margin is 40%“这句话可以知道,原来的COGS = (1-40%)*100 = 60

然后再考虑预测的今年的变动,即销量增加8%和单位成本下降15%——今年COGS = 60*(1+8%)*(1-15%)——即可得到今年的COGS