C选项

问题如下：

Companies pursuing cost leadership will most likely:

选项：

A.

invest in productivity-improving capital equipment

B.

establish strong market research teams to match customer needs with product development

C.

engage in defensive pricing when the competitive environment is one of high rivalry

解释：

Companies pursuing cost leadership must be able to invest in productivity-improving capital equipment in order to be low-cost producers and maintain efficient operating systems