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Lilly · 2023年07月28日

如下

NO.PZ2023040301000137

问题如下:

An equity analyst follows two industries with the following characteristics.

Based on the above information, the analyst will most appropriately conclude that compared to the firms in Industry 2, those in Industry 1 would potentially have:

选项:

A.

larger economic profits

B.

over-capacity problems

C.

high bargaining power of customers

解释:

The economic profit (the spread between the return on invested capital and the cost of capital) tends to be larger in industries with differentiated products, greater pricing power, and high switching costs to customers. Industry 1 has these features. Firms in Industry 2, on the other hand, have little pricing power (undifferentiated products and rapid shifts in market shares indicating intense rivalry), which is indicative of potentially smaller economic profits.

想问下为什么C错了 ,differentiate product 不应该更有bargaining power 么

1 个答案
已采纳答案

王园圆_品职助教 · 2023年07月29日

同学你好,C说的是行业1相比行业2,客户具有更高的议价能力,也就是公司没有什么定价能力,都要由客户说了算

你理解的应该是行业1的公司有更高的定价权,也确实是行业1的特点

所以C不是你理解的意思,正好和你理解的意思相反了

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