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冲鸭cfa · 2023年06月25日

四个选项

NO.PZ2022090802000002

问题如下:

When should an analyst expect a business model to employ premium pricing? When:


(备注:原版书课后题原题。和真题的出题形式不同(真题只有三个选项)。大家做题时不用纠结题目形式,关注知识点原理即可)

选项:

A.the company is a price taker. B.the firm is small and returns are highly scale sensitive. C.significant differentiation is possible in the product category. D.the firm is a market leader and demand is very price sensitive.

解释:

Solution

C is correct. A business model that assumes premium pricing must address why customers will be willing to pay a premium, normally because of some type of differentiation. It is less likely (although not impossible) that a price premium could be sustained in a category where pricing is set in the market (A), where a small change in price causes a large change in demand (another way to describe the price taker scenario; D), or when a firm is trying to scale up to a competitive size (B).

老师,请问四个选项的含义分别是什么,以及为什么选择C,谢谢!

1 个答案

王琛_品职助教 · 2023年06月26日

嗨,爱思考的PZer你好:


1

题目问哪种商业模式,可以施行高价的定价策略

选项 A 和 D 的分析,之前有同学问过,我也总结过,请同学参考一下:https://class.pzacademy.com/qa/114247

2

关于解题思路,其实同学可以想一下现实生活中,有哪些品牌施行的是高价策略,就是相比于同业,生产的产品可以比同业卖的更贵,然后分别看选项即可

选项 B:小公司,且收益对规模高度敏感

就是说,公司的规模稍微发展壮大一点,公司的收益就会显著降低

此时,公司无法制定高价策略

3

选项 C:产品类别有显著的差异化

就是说,和同业的产品相比,有自己的特点。即:人无我有,人有我优

这种情况下,公司才有底气和实力施行高价策略

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虽然现在很辛苦,但努力过的感觉真的很好,加油!