提问

问题如下：

Which of the following is the best description about a strategy of low cost competition?

选项：

A.

Products and services should be distinctive.

B.

Operational efficiency can be promoted by managerial incentives.

C.

Sales volume is typically modest.

解释：

B is correct.

A low cost strategy company must have appropriate managerial incentives to improve operating efficiency. In a low-cost strategy, the company seeks to have the lowest costs of production in the industry, offer the lowest prices and generate enough volume to make a superior return. The success of differentiation strategy is dependent on product development and creative marketing.

B是正确的

一个低成本的策略里，公司会试图去追求行业最低的生产成本，提供最低的价格并且产生足量的销量来获取一个超额的回报。所以C是错误的。差异化的策略是依赖于产品的研发和创意性的营销的。所以A是错误的。

一个低成本策略的公司必须有一个合适的管理层激励计划去提升生产效率从而降低成本，所以B是正确的。