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西红柿面 · 2023年06月01日

total cost of ownership

NO.PZ2022090802000001

问题如下:

Which of the following is least likely to be a key feature of a business model?


(备注:原版书课后题原题。和真题的出题形式不同(真题只有三个选项)。大家做题时不用纠结题目形式,关注知识点原理即可)

选项:

A.Unit economics B.Channel strategy C.Financial forecasts D.Customer cost of ownership; Target customer identification

解释:

Solution

C is correct. Financial forecasts are normally part of a more detailed business plan. A business model should convey how the business makes money, so unit economics (i.e., per-unit revenue and costs) are a key element of a business model. Based on the product and market, the target market (who the business serves), the channel strategy (where they purchase), and the total cost of ownership, including maintenance after purchase, would also be key business model elements.

这个点好像没有出现在下面的这个里面诶



1 个答案
已采纳答案

王琛_品职助教 · 2023年06月01日

嗨,努力学习的PZer你好:


解析中出现的 the total cost of ownership,其实在原版书中,是在定价 Pricing 部分,作为举例,引用特斯拉的定价策略

所以属于 value proposition 中的 pricing strategy 哈

也请参考基础班讲义墨迹版 P93

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虽然现在很辛苦,但努力过的感觉真的很好,加油!