No.PZ2019120301000299 (选择题)

问题如下：

Question A cell phone manufacturer has switched to high-margin premium-priced products with the most innovative features as part of its product differentiation strategy. Which of the following other changes is most consistent with this strategy?

选项：

A.An increase in inventory levels B.A decrease in research and development expenditures C.An increase in advertising expenditures

解释：

Solution

C is correct. Expenditures on advertising and research are required to support a product differentiation strategy. The effect on inventory is uncertain.

A is incorrect because it is uncertain what the impact on inventory would be.

B is incorrect because R&D expenditures would be expected to increase.