NO.PZ2015122802000141
问题如下:
In which of the following life-cycle phases are price wars most likely to be absent?
选项:
A.Mature.
B.Decline.
C.Growth.
解释:
C is correct.
The growth phase is not likely to experience price wars because expanding industry demand provides companies the opportunity to grow even without increasing market share. When industry growth is stagnant, companies may only be able to grow by increasing market share, e.g., by engaging in price competition.
考点:Classification of Industry
absent的意思是缺席,所以题干的意思就是生命周期的哪一个阶段是不会发生价格战的。
价格战是竞争的产物,增长阶段的公司因为还不具有规模,还处于竞争较少的状态所以不涉及价格战。而成熟的大公司,几乎没有增长空间,行业内部竞争会非常激烈(为保住稳定的需求,特别是在经济下滑时,往往会打价格战)。
按理来说 decline的公司不是也没有什么价格战了吗?为什么不可选