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苏·Xu · 2023年03月13日

NO.PZ2022061307000072

问题如下:

Question According to the industry life-cycle model, companies in a mature industry are most likely to experience:

选项:

A.high barriers to entry. B.fierce competition. C.low dividend yields.

解释:

Solution

A is correct. In the mature stage of the industry life-cycle model, brand loyalty and efficient cost structures will create barriers to entry. Fierce competition is a characteristic of the shakeout phase: Demand approaches market saturation levels because few new customers are left to enter the market. Because few growth opportunities are available in the mature phase, there is little need for capital investment, and thus greater amounts of earnings are paid out as dividends, increasing dividend yields.

B is incorrect. Fierce competition is a characteristic of the shakeout phase, not the mature stage. In the mature stage, the remaining companies in the industry aggressively fight for market share.

C is incorrect. Dividends increase in the mature stage, as there are little in the way of growth opportunities, and not much need for capital investment—a greater proportion of earnings are paid out as dividends, increasing dividend yields.

题目是已经在成熟期的公司会经历什么,已经在这个阶段了& 高进入壁垒,不太合适吧?

1 个答案

王园圆_品职助教 · 2023年03月13日

同学你好,请看以下讲义截图蓝色部分——这是书上的结论哦,另外,成熟行业因为里面的公司运作的很成熟了,所以新进入者很难进入该市场占有份额,这个结论很正常