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小熊猫 · 2023年02月16日

a为什么不对?

NO.PZ2022090802000005

问题如下:

A flower shop has preferred supplier arrangements with an answering service, to take orders after hours, and a bicycle delivery service, to ensure that it can make deliveries quickly, reliably, and at a reasonable cost. Which of the following statements is most accurate for the flower shop?


(备注:原版书课后题原题。和真题的出题形式不同(真题只有三个选项)。大家做题时不用纠结题目形式,关注知识点原理即可)

选项:

A.The answering service is part of its supply chain. B.The bicycle delivery service is part of its value chain. C.The bicycle delivery service is part of its supply chain. D.The bicycle delivery service is not a part of the value proposition for the flower shop.

解释:

Solution

C is correct. A supply chain includes all the steps involved in producing and delivering a physical product to the end customer, regardless of whether those steps are performed by a single firm. A value chain includes only those functions performed by a single firm, but it also includes functions that are valuable to customers but may not involve physical transformation or handling of the product. The bicycle delivery service is a source of value to customers, so it is part of the flower shop's value proposition, but it is performed by a third party, so it is not part of the flower shop value chain but, rather, is part of its supply chain. The answering service is not a step in the physical goods flow, so it is not a part of the supply chain.

answering service不也是supplier提供的?

1 个答案

王琛_品职助教 · 2023年02月17日

嗨,爱思考的PZer你好:


1

虽然 answering service 也是supplier 提供的

但应答服务,并不涉及生产运输产品(花)到终端用户,即没有挪地方,所以不属于 supply chain

也请参考解析的第一句话:all the steps involved in producing and delivering a physical product to the end customer

2

这道题老师在基础班中也有讲过哈

请参考基础班视频 Value Chain & Profitability

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