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Diana · 2023年02月05日

自行车送货不是花店自己送吗?

NO.PZ2022090802000005

问题如下:

A flower shop has preferred supplier arrangements with an answering service, to take orders after hours, and a bicycle delivery service, to ensure that it can make deliveries quickly, reliably, and at a reasonable cost. Which of the following statements is most accurate for the flower shop?


(备注:原版书课后题原题。和真题的出题形式不同(真题只有三个选项)。大家做题时不用纠结题目形式,关注知识点原理即可)

选项:

A.The answering service is part of its supply chain. B.The bicycle delivery service is part of its value chain. C.The bicycle delivery service is part of its supply chain. D.The bicycle delivery service is not a part of the value proposition for the flower shop.

解释:

Solution

C is correct. A supply chain includes all the steps involved in producing and delivering a physical product to the end customer, regardless of whether those steps are performed by a single firm. A value chain includes only those functions performed by a single firm, but it also includes functions that are valuable to customers but may not involve physical transformation or handling of the product. The bicycle delivery service is a source of value to customers, so it is part of the flower shop's value proposition, but it is performed by a third party, so it is not part of the flower shop value chain but, rather, is part of its supply chain. The answering service is not a step in the physical goods flow, so it is not a part of the supply chain.

内部的不应该算value chain?

1 个答案

王琛_品职助教 · 2023年02月06日

嗨,爱思考的PZer你好:


不是花店自己送,是第三方送

题干表述第一句话是 "A flower shop has preferred supplier arrangements with..."

提到了外部供应商,由供应商提供自动应答系统和自行车配送服务,所以不属于公司内部

也请参考经典题讲解

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