NO.PZ2022090802000002
问题如下：
When should an analyst expect a business model to employ premium pricing? When:
(备注：原版书课后题原题。和真题的出题形式不同（真题只有三个选项）。大家做题时不用纠结题目形式，关注知识点原理即可)
选项：
A.the company is a price taker. B.the firm is small and returns are highly scale sensitive. C.significant differentiation is possible in the product category. D.the firm is a market leader and demand is very price sensitive.解释：
SolutionC is correct. A business model that assumes premium pricing must address why customers will be willing to pay a premium, normally because of some type of differentiation. It is less likely (although not impossible) that a price premium could be sustained in a category where pricing is set in the market (A), where a small change in price causes a large change in demand (another way to describe the price taker scenario; D), or when a firm is trying to scale up to a competitive size (B).
RT
