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Captain America · 2022年10月20日

请解释一下B和D选项

NO.PZ2022090802000004

问题如下:

Which of the following businesses is least likely to have network effects?


(备注:原版书课后题原题。和真题的出题形式不同(真题只有三个选项)。大家做题时不用纠结题目形式,关注知识点原理即可)

选项:

A.A stock exchange

B.A telephone company

C.A classified advertising website; A price comparison website for travel airfares

D.A resume preparation service for online job seekers

解释:

Solution

D is correct. The resume preparation service benefits from the network effects on various online job sites, but the service is not the source of those network effects. Each of the other businesses (A, B, C) becomes more valuable to its customers as it attracts users. A stock exchange is valuable and worth joining because many securities trade on it. The telephone network is very useful because most people are on it. A classified advertising website becomes more useful as it attracts more listings. An airfare price comparison website is valuable to airlines because it has many shoppers and valuable to shoppers because it features prices for multiple airlines and routes.

请解释一下B和D选项

1 个答案
已采纳答案

王琛_品职助教 · 2022年10月21日

嗨,努力学习的PZer你好:


1

选项 B 是电话公司

假设一开始全世界,只有咱俩有电话,那电话对于咱们的作用,非常有限,就是打给对方一个人,只有一种可能

但是随着其他越来越多的人家里安装了电话,我们能通话的人也越来越多

电话对于我们的作用,也越来越大,我们可以打给除了对方之外的更多的人

这体现了网络效应,也请参考维基百科的图示

2

选项 D 是在线求职网站的简历准备服务

真正体现网络效应的,并不是该简历准备服务,而是求职在线网站

比如,关于简历准备服务,如果我选择了某一家公司的这项服务

有 100 个人使用这项简历准备服务,和有 10000 个人使用这项服务,对我个人来说,没有影响

这项服务对我个人价值的体现,应该是我使用了服务后,收到的公司的 offer 数量增加了,或者 offer 的平均薪资提升了

并不是有其他越来越多的人,都在这家公司,使用这项服务

如果 D 改成在线求职网站,就可以体现网络效应了

因为求职的人越多,对发布招聘需求的公司来说,价值在提升,因为可以通过该网站找到更多候选人

而发布招聘需求的公司越多,对求职的人来说,价值也在提升,因为可以通过网站找到更多符合需求的公司

这才是网络效应的体现

----------------------------------------------
努力的时光都是限量版,加油!

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