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Captain America · 2022年10月20日

请解释一下A选项的后半句

NO.PZ2022090802000003

问题如下:

Which is the most accurate statement about a platform business?


(备注:原版书课后题原题。和真题的出题形式不同(真题只有三个选项)。大家做题时不用纠结题目形式,关注知识点原理即可)

选项:

A.A platform business is based on network effects; A platform business can be a non-technology business.

B.Value creation for customers for a platform business occurs externally.

C.It can be difficult to attract users in the beginning to a platform business.

D.All of the above

解释:

Solution

D is correct. All these statements are true, in most cases, for a platform business. A platform business is defined as a business based on network effects—that is, where the value of its service or product is enhanced by the addition of customers or users. While many think of platform businesses as being web-based or software-based, there are many older business models that qualify, such as brokerage and exchange businesses and transportation and communication networks. The value creation for a platform business is external to the company that created the product or service. When the business is launched, it has no customers, which can make the launch challenging—one reason why many platform startups employ a "freemium" pricing strategy to attract users quickly.

请解释一下A选项的后半句

1 个答案
已采纳答案

王琛_品职助教 · 2022年10月21日

嗨,爱思考的PZer你好:


选项 A 的后半句说,平台经济的商业模式,也可以是非科技公司,或者说非传统的互联网公司

咱们在课上专门有对比强调,不是只有互联网公司,比如微信、支付宝等的商业模式才是平台经济

其他历史更久的、非传统的互联网公司,比如电话、信用卡、房产中间、股票交易所等,也属于平台经济商业模式

也请参考基础班讲义笔记版 P115

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