EVA

Kim believes that analyst forecasts are too pessimistic with respect to DongSun’s residual income prospects after 2014. In a recent conference call, DongSun’s management presented its plan to improve future profitability, particularly the economic value added (EVA), by focusing on the following three strategic company goals:

1. Adjust financial leverage to the optimal level.
2. Implement efficiencies in administrative functions.
3. Reduce research and development (R&D) expenses.

As a final question, Kim’s supervisor asks him why he prefers the residual income model to other approaches.

Question

Which of management’s three strategic goals will least likely result in a higher EVA for DongSun?

1. Goal 1
2. Goal 2
3. Goal 3

答案是C。请问老师，降低研发费用不是会增加EVA公司里的NOPAT部分嘛？进而使EVA升高，为什么不对呢