NO.PZ2018103102000011
问题如下:
Steve is evaluating the characteristics of the women’s retail shoes industry. He finds few barriers to new retail entrants, high intra-industry rivalry among retailers, low product substitution costs for customers and a large number of wholesale shoes suppliers. Which of the following characteristics of women’s shoes retailing would positively affect its profitability?
选项:
A.substitution costs.
B.number of suppliers
C.entry costs
解释:
B is correct.
考点:Competitive Position analysis
解析:B是正确的。女鞋零售鞋业的特点是有大量的批发供应商。当行业存在大量原材料供应商时,供应商之间的竞争会限制他们提高原材料价格的能力。因此,上游原材料供应商越多下游女鞋零售行业盈利能力越强。
为什么不可以选替代成本,替代成本越高,消费者去买其他品牌鞋的成本越高,就会一直买一个厂家,那么利润不也就上升了