开发者:上海品职教育科技有限公司 隐私政策详情

应用版本:4.2.11(IOS)|3.2.5(安卓)APP下载

Marina_0122 · 2022年07月19日

这题可以展开解释一下吗?解析不太明白

NO.PZ2022052301000005

问题如下:

Philly’s investment committee also met with their research analyst that covers the computer hardware industry to discuss the potential purchase of LTop Computers, a leading manufacturer of personal computer and tablets. Philly’s research analyst presented his investment recommendation and upgraded his rating on the stock to buy from hold given LTop’s new product introductions and an improved earnings outlook. During the discussion, committee chair Jackson Burke commented that he had suffered a major loss in LTop stock in the past so he would not be able to support buying the stock regardless of the improved outlook. There was little further discussion and the remaining committee members supported Burke’s view.

What behavioral bias most likely influenced the investment committee members to decide against the purchase of LTop stock?

选项:

A.

Loss Aversion

B.

Overconfidence

C.

Social Proof

解释:

Burke’s comment that he had suffered a major loss in LTop stock in the past and because of that experience he would not be able to support buying the stock regardless of the improved outlook and analyst upgrade unduly influenced the other committee members. The committee member’s actions demonstrated Social Proof, they wrongly endorsed the Investment Committee Chair’s judgement and they may not have been fully aware they were doing so.

这题可以展开解释一下吗?解析不太明白

1 个答案

王琛_品职助教 · 2022年07月20日

嗨,从没放弃的小努力你好:


1

案例背景如下

P 公司的投资委员会还会见了他们负责计算机硬件行业的研究分析师,讨论了对 LTop Computers 公司的潜在收购,LTop 是一家领先的个人电脑和平板电脑制造商

P 公司的研究分析师提出了他的投资建议,鉴于 LTop 推出的新产品和改善的盈利前景,他将对该股票的评级从持有提升到了买入

在讨论过程中,委员会的主席 Burke 表示,他过去曾在 LTop 的股票上遭受过重大损失,因此无论前景如何改善,他都不支持买入股票的建议

投资委员会几乎没有进一步的讨论,其余的委员会成员,就都支持了 Burke 的观点

题目问:什么行为偏差,最有可能影响投资委员会成员,决定反对买入 LTop 股票?

2

首先,研究分析师的建议是买入,并且有强有力的逻辑支持,是基于基本面改善的分析

但是,投资委员会主席的建议是不买入,理由很牵强,只是因为自己过去在这只个股损失惨重,完全无视基本面的改善。相当于只看过去不看未来,类似看着后视镜开车

主席的观点一出,其他成员竟然没怎么讨论,就都支持了主席的建议,难道大家心里真的对主席的分析心服口服嘛?恐怕不一定,但是竟然没有成员提出异议

如果一个投资委员会充满活力,应该是每个成员都直抒胸臆,各抒己见,百家争鸣;但是现在的情形是犹如一潭死水,成了主席的一家之言

这就是一个活生生的经典的 social proof bias 的场景哈

其实一般情况下,当题目提到投资委员会的决策时,咱们做题时就建议立即想到 social proof bias,因为这是集体决策时,最容易产生的行为偏差

----------------------------------------------
努力的时光都是限量版,加油!